On “Tread”: Arkhat G. Zhumadilov Steps Up To Deliver Six Tips For Finding The Right Running Shoes


Arkhat Zhumadilov understands the importance of starting the day on the right foot.

The chief financial officer wants this for his clients too. For over a decade, Arkhat Zhumadilov has assisted and advised more than 100 companies. He has now started his own firm, to help ensure even more people are headed down the right financial path.

But the Spring, TX native is quickly learning that running a business requires a lot of running. Literally.

Luckily, Arkhat G. Zhumadilov is prepared from head to toe. As an avid runner, he’s always pounding the pavement. That’s why long hours at the office or on the trail require the same thing: proper footwear.

Wanting to help you gear up for your own journey, Arkhat Zhumadilov runs down six steps to find the perfect running shoe.

Know its purpose

All shoes are not created equal. Running and walking shoes aren’t designed the same. A walking shoe emphasizes cushion and comfort since they are designed to be worn all day. For running, Arkhat G.  Zhumadilov recommends something more supportive. Find a sneaker with less cushion so your foot can make better contact with the ground.

Check arches

Most runners and walkers can share what’s called a “neutral-support shoe.” But, if you experience arch issues, you likely need more motion control. While an in-store salesperson can help, you may be able to identify your own needs using a mirror. March in place. If your feet are flatter and come closer to touching the ground, you need added support.

Examine tread

Flip it over. Inspect a shoe’s tread. The outsole is the rubber surface on the bottom. The midsole is the foam composite that grants some cushion. You’re looking for rubber coverage. According to Arkhat Zhumadilov, rubber is best for traction and longevity.

Neglect style

Fashion-forward is rarely functional. “Dressing to the nines” won’t help you in a race. Don’t get enamored with elaborate colorways or style alone. Prioritize your fitness needs over aesthetics. Fit and feel should trump all. If you do find a pair you like but hate the look, ask what colors are available. You may be able to find different styles online. Arkhat Zhumadilov also cautions that expensive isn’t always better. Newer or novice runners don’t need all the high-tech “bells and whistles” the pricier models provide. Opt for a mid-range price point.

Buy in-person

There’s value in trial and error. Visiting a retail store can ensure you have the perfect fit. It will also give the opportunity to get feedback from an expert. Arkhat Zhumadilov encourages you to bring the socks you run in, lace the shoes up tightly, and give them a few practice laps around the store. If it isn’t comfortable right away, try another pair.

Know when to replace

Sadly, your favorite sneakers will need to be retired at some point. As a general rule, most running shoes can log anywhere from 300-600 miles. Yet there isn’t a perfect “time” for letting them go. Watch for visible wear on the exterior, like a compressed midsole or worn-out tread. You may also feel a difference too, especially if you feel your legs fatiguing faster than usual.

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